We’ve all had those experiences where we’re at a social gathering and somebody just wants to talk about work … or worse, takes advantage of that social tranquility and interrupts with a commercial for their product or service. There’s a time and a place to provide more information, and follow-up. But don’t YOU be that pushy salesman at the backyard cookout.
Social media platforms follow the same principles. DON’T pitch, pitch, pitch. Instead, spend the bulk of your social media time relating to people … focusing on lifestyle with a subtle tie to your business. One out of seven posts should definitely be pitching your product. After all, you do have a business to promote. But, keept the rest focused on lifestyle, interests, encouragement, and similar topics.