Social Media – Online Marketing Strategy

Email. Professional communication.

Website. Sharing awareness. User-friendly access to routine documents. Providing examples through audio and/or video. Client access on the go? Consider a website designed for a mobile device (smartphone/tablet). Selling products or services online? Consider (1) marketing online and “closing” traditionally; (2) using a 3rd-party vendor to transact the finances (PayPal), provide a listing, shopping cart and maybe even fulfillment (Amazon); or (3) using a powerful in-house ecommerce structure.

Dropbox. Sharing large files with relative frequency.

Social Media. Facebook, Twitter, Linkedin, YouTube, Pinterest, WordPress. Step 1 … be at the party. Step 2 … be the hit of the party. Listen to your target audience. Speak their language. Know what they’re looking for … then provide them with what they want.