Posts. These are the short articles, often referred to as your “blog”. Each posts has a picture or video at the top, with a few paragraphs of valuable information that helps people. Consumable. Useful. These articles ultimately populate your monthly newsletter and fragment into your social media content. The “post” usually have a sidebar of additional information designed to encourage further interaction on your website … linking to more information, and sales pages.
Pages. Publicly, these are the different pages of the “website”, attainable by clicking on the navigation bar at the top of the page. They tell more “About” you, how to “Contact” you, or explain products and services. Less publicly, not included in the navigation menu, this can include “Landing Pages”, “Squeeze Pages”, and “Sales Pages” … all designed to convert traffic into transactions. Privately this can include pages where free or paid members can enter a password and gain access to otherwise restricted information. Typically pages don’t use sidebars, focusing on that page’s content, not distracted by other things.
Tags. Used on posts and pages, tags relate to the whole website.
Keywords. Used on posts and pages, keywords relate specifically to that post or page.
Facebook plugins. I use “Facebook Comments by Fat Panda” and “fbLikeButton” by Dean Peters to connect each post and most pages (where I want comments) to make it easy for readers to share this information with their friends. Let the power of Facebook take your marketing to a whole new level.