Monthly Archives: July 2014

2014-07-31 – DM – Posts, Pages & Facebook Plugins

2014-07-31 - Posts, Pages & Facebook plugins

Posts. These are the short articles, often referred to as your “blog”. Each posts has a picture or video at the top, with a few paragraphs of valuable information that helps people. Consumable. Useful. These articles ultimately populate your monthly newsletter and fragment into your social media content. The “post” usually have a sidebar of additional information designed to encourage further interaction on your website … linking to more information, and sales pages.

Pages. Publicly, these are the different pages of the “website”, attainable by clicking on the navigation bar at the top of the page. They tell more “About” you, how to “Contact” you, or explain products and services. Less publicly, not included in the navigation menu, this can include “Landing Pages”, “Squeeze Pages”, and “Sales Pages” … all designed to convert traffic into transactions. Privately this can include pages where free or paid members can enter a password and gain access to otherwise restricted information. Typically pages don’t use sidebars, focusing on that page’s content, not distracted by other things.

Tags. Used on posts and pages, tags relate to the whole website.

Keywords. Used on posts and pages, keywords relate specifically to that post or page.

Facebook plugins. I use “Facebook Comments by Fat Panda” and “fbLikeButton” by Dean Peters to connect each post and most pages (where I want comments) to make it easy for readers to share this information with their friends. Let the power of Facebook take your marketing to a whole new level.

2014-07-29 – DM – Posting on Facebook

7 times a day!?!? What do I post on Facebook 7 times a day?

Build a relationship. Think about your favorite restaurant. You probably know the owners and staff. While you don’t know “private” information about them, you likely do know “personal” information about them. Be a friend. Genuinely build a lasting relationship.

Plan your marketing strategies weeks in advance. Know the niche you’re focusing on each week. Research and use the right language in your copywriting. Be organized. “Get your ducks in a row.”

ducks in a row

Facebook posts, 7 times per day.

  • 2 pictures: Exhibit lifestyle and experience, enjoying life’s journey
  • 2 quotes: What influences and inspires you?
  • 1 question: Mix it up. Ask a random question. Ask a strategic question.
  • 1 great resource: Give advice on what you’re really good at.
  • 1 PITCH: Yes, you have products to sell, services to contract, and experiences to draw folks to.

Twice a week post a video. One about lifestyle. One as a commercial for upcoming events, activities, products, or services.

Keep it simple. Strategically plan your Facebook post to automatically feed Twitter. Parallel post your pictures onto InstaGram and Pinterest, and your videos onto your YouTube channel. Use Hootsuite to schedule your Facebook posts in advance.

2014-07-24 – DM – Headlines, Pictures & Videos

2014-07-24 - DM - Headlines, Pictures & Video

Headlines. Once you’ve come up with a few headlines, test them on your Facebook page: use your headline with an appropriate link to your website … monitor the response. The data works best if you already have 5,000 or more highly targeted followers. Keep track of your headlines … even “winning” headlines will need to be tweaked once in a while.

Pictures. Several online companies provide great access to royalty free photos for use in your marketing. I like istockphoto.com – and for online marketing you only need the extra-small pictures – so they only cost a few dollars. Use pictures to break up long sales copy. Find pictures that help convey the results. People purchase on the emotional impulse of “I want that!” They don’t want a bottle of stuff, a book of words and pictures. The DO want the results you can help them attain. Show that in your pictures.

Videos. Give them you. Just like they walked into your store and you’re talking with them. Be authentic. Someone they can relate to. Not too perfect. Most smartphones coupled with good lighting will do the trick. Don’t try to “get it right”. Just do it. It’ll get easier and more comfortable over time, but don’t get stuck seeking perfection on the first one. After a dozen or so, you’ll settle in to your video groove. YouTube is great for hosting free content. Viddler.com and vimeo.com work well for paid content (like coaching paid members). Either way, use the embed code to place the video on your webpage.

As question come up, give me a shout on Facebook:

http://facebook.com/Corey.Peiffer.Biz

2014-07-22 – DM – 1:1 or 1:many

Working hard, but every time you pause to breathe, the cash flow slows down, and you’re quickly (financially) motivated to get right back to work. Serving your customers/clients/members well, and even though you love what you do, you’re often reminded why work is often referred to as the daily grind.

Been there. Done that. Living it.

It’s time to change.

We all know folks that run a small business, maybe have a few employees, but always seem to be doing just fine. While others we know always seem to be struggling.

1to1 or 1toMany

You can only be in one place at a time. You can only serve one customer or client at a time. Or is that true?

I’ve run successful endeavors: selling and serving to one client at a time. Building relationship to increase likelihood of repeat business. But you can only build to a certain point before you max out your time, energy, and maybe sanity.

1:many means utilizing systems and practices that allow you to serve multiple clients simultaneously, and even being able to serve clients passively.

My dad gave us an experience of a lifetime when he shut down his business for a month, loaded the family into a motorhome, and we went on a 30-day cruise-the-country vacation. But in his business model, that meant no income for a month, and that excursion took a toll on him and his business.

Imagine being able to go on vacation, yet the income still keeps coming in. And, no, I’m not talking about a typical job where you saved just enough money to go away for a week.

Serving 1:many requires creativity. Yes you still want to have “some” business 1:1 – that keeps it real, and prevents you from becoming disconnected from your industry. But, serving 1:many allows you to ultimately reach more people more effectively and more efficiently.

It takes a healthy bit of ground work to convert a 1:1 business model into a 1:many business model … but the fruits of the labor will come.

2014-07-17 – DM – Keywords

2014-07-17 - DM - Keywords

Keywords.

Some are specific for your whole business. Use these for you WordPress site title and tagline.

Other keywords relate to a specific article, page or post. Use these for that specific page or post.

What keywords? Don’t guess. Don’t make them up. Do research.

  • Amazon.com – Find 7 best seller books in your niche. Pay attention to their cover title, phrases, and back cover. Don’t plagiarize, but do retain them in your swipe file for inspiration. Also, read the reviews … pay particular attention to what the people are saying. Learn their “language” – how they express challenges and break-throughs. These words and phrases are your keywords and keyphrases.
  • ispionage.com and spyfu.com – Look at the big companies in your niche. What key words and phrases are they using? With these research sites, pay for a month of service, do a lot of research, then cancel. Three months later, or six months later, do another month of research.
  • Google Adwords Keyword Planner – You’ll likely need to setup an account. Use the “get search volume” tool to figure out keywords and keyphrases that get “enough” monthly searches (1,000 to 10,000), and without too much competition. Certain keywords are saturated by other marketers, but you’re certain to find key words and phrases that get “enough” searches and low competition. Try reversing the word order in the phrase. Try adding another word to the phrase.
  • ispionage.com

How to use keywords.

  • Site Title: (using keywords as they relate to your entire site) keyword1 | keyword2 | key phrase one | key phrase two
  • Page/Post Headline: Simple Headline. One, maybe two keywords included naturally in the headline.
  • Page/Post “article”: Use the keywords naturally in the body of the article. Don’t abuse or exaggerate their use.
  • Page/Post “Tags”: Here the keywords are separated by commas. For example: keyword1, keyword2, key phrase one, key phrase two
  • Page/Post “SEO” details “Title”: The page title that you want Google searchers to see on their Google search.
  • Page/Post “SEO” details “Description”: A short paragraph summarizing the what this article/page/post is about.
  • Page/Post “SEO” details “Keywords”: same as “Tags” above … keywords separated by commas.

Let me know what’s going well.

Let me know where you’re getting stuck.

Here to help you succeed.

Corey

http://facebook.com/Corey.Peiffer.Biz

2014-07-15 – DM – Facebook for the Professional

facebook - 200p

Facebook business page. Still using a personal page to conduct business? It’s time to create a business page. First reason, Facebook is built as a social experience – you don’t want to show up at the backyard cookout being the annoying insurance salesman talking shop all the time. Second reason, Facebook respects your privacy and doesn’t allow Google to “spider” you personal page, but you’re a business, and you WANT Google to spread the word about you. Third reason, Facebook limits your personal connections, but doesn’t limit your business connections. Fourth reason, Facebook won’t let you run ads that send people to your personal page, it’s gotta be a business page.

Post 7 times per day. Voting “present” is not enough. Imagine driving up to a new restaurant that caught your eye, only find the doors locked, lights off, no signs of activity – through the windows and around the building you see odd debris and outdated items. It’s funny how well businesses will take care of their storefront, yet let their “virtual storefront” be ignored. Now imagine a store where there’s activity and interest – just the right balance to hold your attention, and make you want to learn more.

Personal, not private. Think of local businesses you patronize. You might know the owners and several of the staff. You likely know personal things about them, not private, but yes, personal. In your business you want to develop relationships – such that customers are excited to drive past closer, cheaper competition, because they want to do business with you.

Oh, there’s a lot more on this topic … visit the http://circlepi.com/blog/digital-marketing/ page, pick up a copy of my comprehensive plan. Start reading and applying. Whether with coaching and encouraging the DO-IT-YOURSELFer, or out-right rendering services to our DONE-FOR-YOU clients, we’re here to help your business grow.

2014-07-10 – DM – Setting Up Your WordPress Blog

2014-07-10 - DM - Setting Up Your WordPress Blog

Domain Name. Hosting. WordPress (PAID version, not the free version). If you don’t already have these in place, ask me on Facebook, I’ll steer you in the right direction.

Site Title and Tagline. These should be directly related to keywords. The product or service you are providing for your ideal client. The site title and tagline should be what your ideal client is looking for. When they search on Google, what would they type in? They don’t know your name nor your product’s name. They’re looking for results. What RESULTS are your ideal clients looking for? That’s what they’ll search for. Using those words in your site title and tagline is how they’ll find you.

Separate keywords using the | symbol, it’s found above the “enter” or “return” key on your keyboard. Typically SHIFT-\ creates the |. (See the graphic on this article.)

Example, your site title might look like this:

keyphrase1 | keyphrase2 | keyword1 | keyword2

Keep in mind, “What does your ideal client want?” Results.

I’m here to help turn your dreams into realities.

Connect with me on Facebook: http://facebook.com/Corey.Peiffer.Biz

2014-07-08 – DM – eNewsletter

2014-07-08 - DM - eNewsletter

First, you need an audience. If you already have an email list, great. If not, start collecting emails from customers, face-to-face and online via opt-in’s (see http://circlepi.com/blog/2014-07-03-dm-opt-in-offer/).

Just like a physical mailed newsletter letter from years ago. Now it’s delivered electronically. Individual articles as often as twice a week. The entire newsletter each month.

Valuable information. Meaningful information.

Don’t forget lifestyle. Be you. Invite interaction on your facebook fanpage. (You have one, right? see http://circlepi.com/blog/2014-06-30-dm-where-do-i-start/)

Opportunity to market additional products and services.

Stay personal, friendly. Just like you were talking face-to-face in the store. Be a blessing of technically professional yet warm and friendly.

The blessing. As you prepare a monthly newsletter, and the pieces will populate your weekly emails and daily social media posts.

 

 

2014-07-03 – DM – OPT-IN Offer

2014-07-03 - DM - OPT-IN Offer - edited

A simple exchange.

Trade V.I.T.C.U.T. for their email address.

V.I.T.C.U.T. = Valuable Information They Can Use Today

A single piece of information that will give them results. Today.

Information they want, that helps to solve an urgent pressing need in their life.

Too much information and they’ll be overwhelmed, feeding on that for weeks, forgetting to ever get back to you.

Useless information and they’ll opt-out. Goodbye!

Provide a tasty morsel that whets their appetite so they’re ravenous to come back for more information.

They’ll learn to trust that you’re a reliable source of valuable information.

Deliver instantly. An ebook or document. An audio file. A video. By email (that they just traded). Oh, but that’s another topic … auto-responder … where your email system automatically collects their email address and immediately sends the information (or link) so they can start consuming right away, without waiting for your manual response.