Be you. On your website, blog, social media, and in person.
People want someone they can relate to. They want to know you’re “real”.
Think about your favorite local businesses. You might run into the owner and their family at a local restaurant, at church, shopping at the grocery store, in line at the movies, at the park, or simply pumping gas. You know their name, their spouse & kids, and personal (although not private) information.
Real life happens. Real living. People will relate and connect, support and fall in love with you … excited to see your email come across their inbox.