Monthly Archives: August 2012

Social Media – Effective Marketing

Know your target audience. Are they part of the generation that still reads the newspaper every day? Do they even know where their phonebook is? I’m 44 and might have touched a phonebook five times in the last five years. If you’re marketing to me, don’t use the phonebook!

Right tool for the right product/service. Selling high ticket items (infrequent purchase, house, car) on a social media site advertisement presents unique challenges. Influencing decisive input from adult children of aging parents might demand a host of internet based strategies.

Deciding whether to DO-IT-YOURSELF, or have it DONE-FOR-YOU? Do you really have several hours a day or week to dedicate to the nurturing administration of an effective online presence? There’s likely much higher importance tasks that require your attention. Can your office staff spare 5-10 hours or more per week? Do they have the necessary skills, or will it take them 20 hours to do a mediocre job while an expert can do a better job in half the time? We can train and coach you and/or your staff; or we can glean your wisdom and guidance and render services directly.

Social Media – Online Marketing Strategy

Email. Professional communication.

Website. Sharing awareness. User-friendly access to routine documents. Providing examples through audio and/or video. Client access on the go? Consider a website designed for a mobile device (smartphone/tablet). Selling products or services online? Consider (1) marketing online and “closing” traditionally; (2) using a 3rd-party vendor to transact the finances (PayPal), provide a listing, shopping cart and maybe even fulfillment (Amazon); or (3) using a powerful in-house ecommerce structure.

Dropbox. Sharing large files with relative frequency.

Social Media. Facebook, Twitter, Linkedin, YouTube, Pinterest, WordPress. Step 1 … be at the party. Step 2 … be the hit of the party. Listen to your target audience. Speak their language. Know what they’re looking for … then provide them with what they want.

 

Social Media – Whether tackling social media with existing staff members (DO-IT-YOURSELF-ish), on your own (truly DO-IT-YOURSELF), or outsourcing (DONE-FOR-YOU), your first impression and ongoing presence is just as important in the “virtual world” as it is in the “real world”.

On your car … do you crawl in, under and around the vehicle to change the oil, rotate the tires and replace brake pads?

At your home … do you crank up the lawn mower, break into the walls and pipes, and climb the trees with a chainsaw?

DO-IT-YOURSELF (DIY) versus DONE-FOR-YOU

Maybe you can “Do It All”, but should you? By taking the time to do “Project A”, who’s looking after “Project B”?

A good CEO knows his/her strengths as well as weaknesses … and recruits talent to make certain all departments are led by experienced people with strengths in those areas.

Do you have time to “Do It All”? Can you afford to take twice the time with only mediocre results? Take a good honest look at yourself … self-assess … know when it’s right to DO-IT-YOURSELF, and know when it’s right to have it DONE-FOR-YOU.

Small business ownership often requires you to have the role of marketer, bookkeper, salesperson, janitor, website developer, computer whiz, social media manager, handyman, plumber … you name it. While it is great that you are capable of being flexible and versatile while handling the multiple roles in business, sometimes it’s best to leave certain tasks to folks with the right strengths, specialized training, support staff, tools, etc. to get the job done right, effectively and effeciently.

60-80 hour work weeks? Is that the dream you signed up for? Seriously, count up how many hours you are really dedicating to work … maybe it’s time to off-load some of those roles. Your time, energy, and resources are limited. It’s impossible for one person to know it all. And as soon you master it, something changes! When you bring in other people, they bring in different perspectives, ideas, and areas of expertise. Knowing how to properly delegate or outsource work and knowing when to seek professional advice can be a big factor in whether a business is successful or not.

Professionals can bring a great deal of value to your business, especially in areas like marketing, sales training and technology. Seek out the right resources to help you get the job done. Outsourcing certain functions can also make a lot of sense for many companies.

Social Media – [digital] First Impression

Whether tackling social media with existing staff members (DO-IT-YOURSELF-ish), on your own (truly DO-IT-YOURSELF), or outsourcing (DONE-FOR-YOU), your first impression and ongoing presence is just as important in the “virtual world” as it is in the “real world”.

Would you meet a new or existing client looking like you just jumped out of bed? No.

Do you maintain the high quality business face of your store front and public spaces of your business property? Of course.

Does your internet presence have cobwebs? Dirt and debris? Is there digital branding consistency between your brick-and-mortar facility, printed brochures/documents, website, and social media platforms? Do you post both professionally and personally? Do you blog? When’s the last time you posted, tweeted, friended, etc.? Are you capitalizing on the multiple-income-stream value from years of building trusted client relationships?

Word-of-mouth can be your best (and worst) marketing. Social media platforms take word-of-mouth marketing to a new level. Gaps, inconsistencies, and confusion can hurt your digital presence … damaging your ability to drive traffic to your business.

It’s time to capitalize on social media and make it work for you. Imagine the happy socialite client that posts what a wonderful experience they had with your business. Their circle of influence quickly reaches an extended circle of influence through virtual peer interaction, and suddenly people that never gave you a second thought are becoming interested consumers eager to skip your competition and go out of there way to do business with you — all because a friend of a friend said “XYZ”!

DO-IT-YOURSELF – Whether strictly yourself or delegated to staff members … coaching, assessments, social media checklists, and refined details can make you stand out and shine in the digital world … driving motivated consumer traffic to your doorstep.

DONE-FOR-YOU – Already overwhelmed with running your business? Our team can assist as much or as little as you need — all to keep your new and existing clients informed, aware, interested and ready to spend their cash for your product/service.